Testimonials
We like to think we are good at what we do. Thankfully our clients agree. Here is just a sample of what they had to say.
Heineken
"I very much enjoy working with SparkQual. They are a unique agency that are striving to bring some creativity to the world of market research, thinking of new ways to get to the heart of human behaviour. They support these creative approaches with solid methodology's to ensure the business issue is addressed with clear and actionable insight"
Leona Daly, Insights & Innovation Manager
Heineken
Britvic
"One of the biggest challenges we faced when researching advertising concepts with our target groups of 18-24 year olds, was ensuring that those taking part were not adversely affected by peer pressure influence and group dynamics.
We discussed this concern with Sparkqual, who developed some complimentary techniques such as laptops in situ, so as to get an unbiased view from the groups.
We loved this approach and found the 'on the spot' feedback from the groups very reassuring. SparkQual’s thorough approach to the research brief, through the use of flip cameras, web-testing and diaries gave us a rich source of information to fully understand how our target market ticks."
Sharon Yourell Lawlor, Head of Carbonated Soft Drinks Marketing
Britvic Ireland
Birds Eye
"I find Sparkqual’s approach to meeting the briefs highly innovative with a fantastic array of fresh techniques to obtain the deepest possible insights.
In my experience once briefed Sparkqual immerse themselves with this brief and stay true to the research objectives delivering very clear actionable findings and subsequent recommendations.
I would highly recommend Sparkqual to any brand owner or company who are looking to commission research."
Paul Kelly, Marketing Manager
Birds Eye
Ogilvy
‘I have used SparkQual for countless projects in recent years and I find them incredibly professional, passionate about brands and thorough in their research.
They always come back to me with fast turnaround proposals, their recruitment is always excellent and they turnaround debriefs within weeks, often giving you topline results within days.
They are fantastic with clients and research participants alike and always understands the nuances of a project whether it is brand research or advertising research’
Jo Wood, Account Planner
Ogilvy
