Our expertise
The bread and butter of any good qualitative research agency is focus groups, and we do lots of them. However, here at SparkQual, we like to push ourselves further and have pioneered many new and innovative ways of getting under the skin of our consumers.
We believe the real art is in the people you use as well as the methodologies employed, but click on the headings below for a little teaser of what we have to offer.
The list is not extensive as we can’t give away all our secrets here, but we’d love to tell you all about them in person, so click here to get in touch.
YOUTH
Through using methodologies such as KidsKrib we have carved a niche for ourselves in researching kids and young people on their turf and terms
ADVERTISING
Our innovative ‘Spotlight’ technique allows us to overcome group think and ensure we access what consumers really think in an unbiased fashion
BRANDS
Our Supergroup approach ensures that we go beyond validation and uncover the real nuggets that will drive your brands growth
