Spark Vision

SparkQual is the only full service, solely qualitative agency in Ireland. In a research world full of dualists we believe that in reality a researcher is usually one or the other – a Qually or a Quanty.
We are Quallys and we have a dream. Our dream is that SparkQual will be at the leading edge of qualitative thinking and action globally.
We cherish the ideals of professionalism, simplicity, innovation, honesty and rigour.
We work with our clients as team members in ultimately helping them answer questions that grow their brands.
We deliver research but we don’t stop there. We see it through to the end to ensure our research findings create impact.
We don’t sit on the fence.